Avery Matthews was a young artist looking for financial backing to record his music. Avery had already shown significant initiative and a good response from fans, including being asked to open for many popular performers.
We asked Avery to prepare a business plan that included a budget and a marketing plan that projected a return on our investment.
He was also encouraged to consider ways to support himself while pursuing his music career.
We funded Avery with an initial amount and the possibility of more funding based on his results.
We funded Avery because he gave us confidence with his clear and reasonable approach to business and marketing, a solid presentation, and his openness to outside input.
Avery continues to move forward with his music career. He is also committed to contributing back to young entrepreneurs by helping to produce future shark tank events.